Talent has options—and plenty of them. Firms are offering eye-watering salaries, signing bonuses, and perks that would have sounded absurd a decade ago. And still, associates leave. Salaries capture attention, experience determine loyalty and retention.
Culture is a living thing. It breathes, shifts, and sometimes stumbles. You can write all the values you want on glossy posters, but if people don’t feel them, well, it just becomes background noise.
