100 Years of Route 66: Roadmaps & Revelry
- 21 minutes ago
- 2 min read
A Midwest Event Planner Experience Recap
Earlier this week, we hosted 100 Years of Route 66: Roadmaps & Revelry at The Art Institute of Chicago, welcoming event planners from across the Midwest for an immersive experience designed to feel like a journey from the very first step.
The concept was simple. Events are not just a single moment.
They are a journey. So we built one.
The Details That Set the Tone
We leaned into creativity right away with multiple themed passing trays designed to feel unexpected, playful, and visually striking. Each one added a layer of storytelling and helped set the tone for what guests were about to experience.
And then there was the rolling gas pump cocktail feature. A mobile Route 66 inspired installation serving drinks and instantly becoming a conversation piece.
We also included a Route 66 gift shop and a post office station where guests could write and send postcards.
Small moments that added personality and nostalgia throughout the experience.
Illinois
A nod to where it all begins. Inspired by Lou Mitchell's, this station brought classic diner energy. Warm, nostalgic, and the perfect way to kick things off.
Missouri
St. Louis style pizza, but make it elevated. Thin cracker crust, tangy sweet sauce, and plenty of Provel. Comfort food that always delivers.
Oklahoma
A meaningful stop highlighting Native American culinary traditions and the history behind them. Rooted in resilience, culture, and deep connection to place.
New Mexico
All about Hatch chile. Smoky, bold, and unmistakable. The kind of flavor that
instantly defines the region.
California
Fresh, bright, and ingredient driven. Citrus, seasonal produce, and coastal influence brought this journey to a vibrant close.
Thank You For Being a Part of This Adventure
We are so grateful to our sponsors who helped bring this vision to life, and to every event planner who joined us for the experience.
Thank you for being part of 100 Years of Route 66: Roadmaps & Revelry.
We cannot wait to see you at the next one.
